There is nothing ordinary about momentum. Like a river that quietly flows then in a moment suddenly turns into a cascading waterfall, momentum can be perplexing but is as vital to business as air is to keep humans alive.
With it, your business will grow and be able to surge ahead no matter what threats are on the terrain. Without it, your business will at best stagnate or worse, fail as there is no strength and stamina to withstand setbacks.