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Is Disney About To Become Less ‘Woke’?

by | Mon, Dec 5 2022

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A change of CEO at the Walt Disney Company may signal that the entertainment giant wants to move away from its ‘woke’ policies under the company’s former boss.

Bob Iger who led Disney for 15 years from 2005-2020 is back in the top job and expressing regret that the company campaigned against Florida government policies on gender identity and sexuality.

He indicated to employees that it was a mistake to publicly oppose a state law preventing school officials from discussing sexual orientation and gender identity with junior students.

Mr. Iger said he was sorry to see Disney staff dragged into that battle.

It prompted the Florida government to revoke special rights and privileges for Disney’s theme parks in the state.

They had been granted exemptions from many county and state regulations as part of a special administrative tax zone.

Mr. Iger vowed to work to “quiet things down” but admitted he didn’t yet have a plan in place on how he would do that.

The Christian Post reports Disney came under fire under its previous regime for its efforts to incorporate LGBT ideology into children’s programming.

Mr. Iger didn’t specifically indicate any change to that commitment.

He said “one of the reasons [Disney’s films] have had a meaningful, positive impact is because one of the core values of our storytelling is inclusion and acceptance and tolerance, and we can’t lose that.”

The company’s latest animated movie Strange World which features the first openly gay lead character in a Disney film has bombed at the box office.

In its first week it grossed just over A$40 million in cinemas worldwide.

Variety magazine reports it needs to to gross more than half a billion dollars just to break even.

It’s the second box office animation flop from Disney this year.

Toy Story spin-off Lightyear from sister company Pixar has barely broken even and brought in far less cash than previous instalments of the franchise.

Polling by The Trafalgar Group earlier this year revealed that 70% of Americans considered themselves less likely to do business with Disney after learning of the company’s LGBT activism.