Facebook Update Policy on Political Advertising

Saturday, February 15th, 2020

Facebook will still allow US-based political candidates to run branded content on its social networking platforms, but a new tagging tool will allow the content to be more easily identified as a paid partnership .

The policy was updated this week, after US Democratic presidential candidate, Michael Bloomberg, paid popular accounts on Facebook-owned Instagram to post content that makes him look “cool”.

The strategy of paying social media influencers to spread political messages is a recent trend, but rules surrounding the practice have been unclear.

In a statement, Facebook said, “After hearing from multiple campaigns, we agree that there’s a place for branded content in political discussion on our platforms.”

The new rules do not apply to an individual creating or sharing an unpaid post about a politician or political party.

The Word for Today



Donate to vision

Over 80% of our income is from the freewill gifts of wonderful people just like you.
So thank you for helping. Your generous support is 'Connecting Faith to Life'.