Advertisements quoting Bible verses will appear on trams and trains this month in the UK to entice single Christians who’ve made finding a partner their new year’s resolution.
Faith-based dating website Christian Connection says January marks the busiest time in the dating calendar and its membership typically doubles at the beginning of the year.
Joff Williams from Christian Connection says, for many Christians seeking a partner who shares their faith is really important.
He says people lead such busy lives and with church attendance is dropping, it’s hard to know where to start.
The campaign will begin appearing on the London Underground and on trams in Manchester.
One of the quotes says ‘Love is patient, love is kind – but sometimes hard to find.
Mr Williams says whether you’re Christian or not, the biblical quotes should put a smile on people’s faces.