Collingwood president Eddie McGuire wants the AFL to try a twilight grand final, saying it will add to the spectacle and boost viewer numbers.
AFL chief executive Gillon McLachlan announced at Thursday night’s season launch that the start time will remain at 2.30pm.
The confirmation follows the now-annual speculation about whether the AFL will move to a twilight or night start time for the premiership decider.
Earlier on Thursday, the AFL Commission accepted McLachlan’s recommendation that the status quo should remain.
But McGuire said the game would be even better as a spectacle if it is held later in the day.
“There’s a thing in show business called ‘prime time’ – it’s called that for a reason,” he said.
“It’s important for our game to continue to grow and make sure we are the most- watched game of the year.
McLachlan said while the league would continue to explore the possibility of a later start time in the future – it was recommended the afternoon start time remain for this year’s Grand Final.