The announcement by Facebook that it’s banning ads about Ireland’s abortion referendum, has prompted another social media giant to follow suit.
On April 23rd Facebook said that it was taking action against foreign-based entities, mostly in the US, that had placed pro-life ads across Irish social media.
Google followed on May 9, saying it was banning all ads relating to the referendum – and not just from foreign sources. The ban applies across Google and YouTube until polling day May 25th.
The decisions reflect concern over the way data has been collected by social media – and used to target ads aimed at influencing not just purchases, but elections.
The Catholic Church in Ireland has issued statements in favour of the right to life but is seen as less influential than it once was.