‘At the proper time we will reap a harvest if we do not give up.’ Galatians 6:9 NIV
There’s no such thing as instant success, with either people or problems. Whether you need to lose ten kilos or one hundred kilos, the weight can only be shed one kilogram at a time. Standing on top of the mountain is a thrill, but you can only get up there one step at a time. Nothing great is created suddenly; almost every significant success in life comes at the end of a long, arduous wait. And unless you accept that truth, you’ll give up too soon and settle far short of the success God has in mind for you.
The American company Jell-O celebrated its one-hundredth anniversary in 1997, but if the inventor had still been alive, he would probably have taken little comfort in his product’s success. In 1897 Pearl Wait wore many hats. He was a construction worker who also experimented in patent medicines, and he went door to door selling his therapies. In the midst of tinkering and experimenting, he hit upon the idea of mixing fruit flavouring with granulated gelatin. His wife promptly named it Jell-O, and Wait had one more product to peddle.
Unfortunately, the initial sales of his jiggly snack were not as strong as he hoped, so he ended up selling his Jell-O rights to Orator Woodward for the paltry sum of $450. Woodward was a savvy businessman. He knew the value of marketing, and within eight years he’d turned a $450 investment into a million-dollar business. Today, not a single relative of Pearl Wait receives one cent from the one-million-plus boxes of Jell-O sold every day. Why not? Because Wait couldn’t wait!
SoulFood: Gen 50, Haggai 1–2, Matt 22:1–14, Ps 27, Pr 7:10–20
The Word for Today is authored by Bob and Debby Gass and published under licence from UCB International Copyright © 2021
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