Author: Graham McDonald
This flowing copperplate script with red and white colours is a logo that is recognisable around the world. Its success is due to Asa Candler, whose primary motivation in all he attempted was to be faithful to God through his stewardship.
Asa Candler was a very rich man who was successful in real estate development and banking. He faithfully embraced the principle of Christian stewardship. His belief was that God gives wealth to individuals in order to promote His kingdom on earth. His inspiration was from Jesus’ teaching about not storing up treasures on earth that can be stolen or lost but storing up treasures in heaven where they will never be stolen or lost. This inspiration led him to support many Christian endeavours, including the training of young men and women in the teachings of Jesus.
The history of Coca-Cola began in 1886 when the curiosity of an Atlanta pharmacist, Dr. John S. Pemberton, led him to create a distinctive tasting soft drink that could be sold at soda fountains. He created a flavoured syrup, took it to his neighbourhood pharmacy, where it was mixed with carbonated water and deemed “excellent” by those who sampled it. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca-Cola” as well as designing the trademarked, distinct script, still used today.
Prior to his death in 1888, just two years after creating what was to become the world’s best-selling sparkling beverage, Dr. Pemberton sold portions of his business to various parties, with the majority of the interest sold to Atlanta businessman, Asa G. Candler. Under Mr. Candler’s leadership, distribution of Coca-Cola expanded to soda fountains beyond Atlanta. Initially Coca Cola was only available at stores with soda fountains.